marginal messages

there are three types of messages. the first coperate messages. These are messages, such as money makes you happy, that are mainstream and are being yelled at you from every tv show and ad. the second type are prohibited messages, such as things wil not get better, that will never be shared by corperations. the third is marginal. these messages you dont always see. While they arent as broadcasted as coperate messages, they can sometimes be seen in movies and tv shows. This can include such messages as challenge athority.

A strong example of marginal messages can be seen in the 1999 movie Fight Club. The movie tells the story of a man who starts off with an unhappy life. he is a slave to the ikea catolog and is more focoused on his materail possesions then anything else. but after having his apartment explode he meets a man named Tyler Durdan who shows him a life with out depenency on material goods. Tyler's view on life is that life should not be perfect "let the chips fall where they may". He thinks that the dependency of material goods is a women thing and that if you care to much about what you own you are a bitch. This is shown with the constant connection to material goods and having your balls cut off. He claims that martha stuert is "polishing the brass on the titanic its all going down." The message is that we are so focoused on things that we think will make our lives better but we are just letting our self be owned.

This is the total opposite of coperate messages which usually say material things will make you happy. The whole idea that the pursuite of "shit we dont need" is preventing our self from being happy is very revolutionary. unfortunetly this movie could be an attempt to control us even more. Since this idea is new, revolutionary, and logical people want to identify with it. To do that they buy the movie on dvd, get fight club posters and buy fight club t-shirts. Coperations are selling you everything, even anti-corperation ideas.