VH1 is one of the strongest displayers of materialistic life styles. from the show cribs to I love money, Vh1 shows have a strong message that to have a happy and meaningful life you have to be rich. Untop of that they show reality shows where people do crazy things for money. this gives the message of the end justifies the means. you can do what ever you want, even sell your soul, as long as at the end you get alot of money. VH1 says that the best way to improve your life is to get alot of money, and when you have all this money your life will be good.